Lineage Roasting has evolved their offering and are now Lineage Coffee and Bakery. They applied the same principles of dedication and details that guide their amazing coffees to a year long secret passion project of forming a bakery.
With a strong emphasis on perfecting the croissant and related pastries, Lineage came to Poolboy with the need of getting the word out. The full scope required Poolboy to create a robust campaign utilizing strategy, guerrilla marketing, packaging design, identity design, art direction and creative photography.
